This web platform is comprised of writing assignments that were tailored to the client and the public relations process.
City Limits Outfitters is based on my passion for the outdoors. The idea stemmed from my brother’s job as a producer and videographer for a hunting show called HeadhuntersTV. I’ve followed his work for several years and it has introduced a new way to look at hunting and photography. As he travels across North America, I see the world through his lens.
The great state of Montana stuck in my mind and created a perfect setting for City Limits Outfitters. The vast landscape that lies on the other side of the county line created the premier location for a sporting goods store and outfitter.
The goal was to create a client that I was knowledgable of that would give me an opportunity to advance the narrative of this outfitter.